Skyrocket your local business: Your 10-step local SEO blueprint
It's never been more important to optimise for local search
The way customers find local businesses has fundamentally shifted. With the surge in mobile searches, especially "near me" queries, local SEO has become absolutely critical. If your business isn't optimised for these searches, you're missing out on a significant and growing customer base.
In today's competitive landscape, strong local SEO isn't just a suggestion; it's a necessity for survival and growth.
What's inside the guide?
- Master keyword research
- Optimise your Google Business Profile
- Leverage top directories
- Create compelling local content
- Build a strong backlink profile
- And much more!
Unlock your business's growth potential. Implement these 10 crucial local SEO tips and watch your customer base expand.
Download your FREE guide!
Frequently Asked Questions (FAQs)
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What is local SEO?
Local SEO is the process of optimising your online presence to attract more business from local searches on Google and other search engines. If you’ve ever searched for "coffee shop near me" or "best plumber in Coventry", the results you see are influenced by Local SEO.
Is local SEO the same as SEO?
Local SEO and traditional SEO are similar but have key differences in focus and strategy. Local SEO focuses specifically on ranking for local searches where as SEO focuses on a national or global scale. As such, the keywords you focus on will be location-based as opposed to the broader keywords used in traditional SEO.
Who needs local SEO?
Local SEO is most beneficial to local businesses that have a physical store. Brick-and-mortar businesses, such as cafes, boutiques, salons, etc. will be seeking to attract customers within the local area from online searches.
Service-based businesses also benefit from local SEO by making their business known to local customers. The same also applies to local online businesses that provide local delivery of goods or services, or home-based businesses serving a local area.
How does local SEO work?
Google uses several factors to determine local rankings. The most prominent factors that Google uses are your Google Business Profile, the relevance of your business to the search query, how close you are to the searcher, and your online prominence determined by reputation, reviews, and backlinks.
Why is local SEO important?
97% of people search online to find local businesses. Google’s local pack appears above regular search results, driving more clicks and calls. Mobile users often look for businesses nearby, ready to make a purchase.
How long does it take to see results?
As with traditional SEO, the results from local SEO aren't instant. It can take anywhere between 3 to 6 months to see major improvements, depending on competition, optimisation efforts, and industry. Despite taking time before seeing any major improvements, maintaining a successful local SEO strategy will provide long-term benefits to boosting your business's online presence.